Agricultural Dealership
Developing a Brand
When I started working with Alberta AG Centre, there were established brand guidelines, but they were rarely being used or correctly followed. I began working to develop branded marketing materials and correcting places where the brand was being misrepresented.
Strategizing for Social Media
In need of a social media strategy, I created user personas and conducted a social media audit to determine what direction to take the content going forward. I put together a detailed social media strategy and proceeded with making Canva templates for regular campaigns, a few of which are seen throughout this page.
Print Materials
As a dealership with physical locations, some print materials such as brochures, pop-up banners, and employee uniforms had to be produced. Brochures and banners were made to match one another, ensuring a cohesive brand image at trade shows and other external events.
Website Redesign
As is the case for many dealerships, the website was made by a company dedicated to maintaining database-driven websites for stores. However, it comes with the caveat that clients are often given a default design and layout. One of the first things I addressed during my time with Alberta AG Centre was redesigning the website to match the brand standards and stand out among the competition. You can view the updated website mockup with the pdf link at the end of this article.